Mar 23, 2022

Episode 4: Becoming the Second Most Important Person with Lisa McLeod

Business

Robert interviews Lisa about why salespeople with a purpose-driven mission tend to outsell those who only focus on targets and quotas.

Summary

Lisa McLeod is the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa is a global expert on purpose-driven business and has spent two decades helping leaders increase competitive differentiation and emotional engagement. In this episode of Refining Rhetoric, Robert Bortins interviews Lisa about her Noble Purpose philosophy, which is based on research revealing that salespeople with a purpose-driven mission tend to outsell those who only focus on targets and quotas.

“What looking for your noble purpose should do is not make more work for you; it should enliven the work you’re already doing.”
Lisa McLeod

Topics

Intro to Lisa McLeod [0:51]
Lisa’s journey to sales consulting [2:10]
Why people think of sales as a dirty word [5:33]
Everybody can learn and use the skill of selling [9:02]
What it means to sell with a noble purpose [11:32]
Selling with a noble purpose is not something you can fake [19:32]
Emotions have a place in business [23:52]
The negative effects of rejecting selling with a noble purpose [25:22]
Lisa’s philosophy of the second most important person [30:22]
How the second most important person philosophy applies to non-business roles [33:42]
How to discover your noble purpose [37:28]
Farewell to Lisa [39:02]
Ad: Schoohouse Rocked: The Homeschool Revolution [40:13]
Classical Tools Recap [40:51]
Ad: Senators of Rome and Exploring the Heavens with Uncle Paul [42:02]
Crypto with Will: Smart contracts [42:28]
Outro [46:33]

Presented by Classical Conversations®

Episode 4: Becoming the Second Most Important Person with Lisa McLeod

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